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Fans: are customers who liked the brand
Big Fans: are customers who made a purchase
Super Fans: are special customers who made extra activities or exceeded an amount of purchases (exceeded purchasing limit) set by the brand, they are selected by brands
Stars: all activities done within Fans Coupon, are rewarded in form of points which are transferred to stars
Benefit & be beneficial: is an extraordinary (special) program that rewards any customer that forwards the brand offer to a friend